Prior to Creatio implementation, VYNOVA’s IT infrastructure consisted of various scattered solutions that couldn’t provide end-to-end visibility of the customer journey. The company realised they needed a top-class software able to support the seamless coexistence of different apps and align data among them. VYNOVA also was aiming for significant improvements in its business processes through large-scale automation.
VYNOVA required the system to do the following:
- Create a unified digital ecosystem that consolidates diverse software solutions
- Bring structure to unstructured sales and marketing-related data
- Standardise various business processes across all business units
- Help improve both cross-departmental and customer interactions with omni-channel solutions
- Enable processes transparency at all stages of the customer lifecycle by adopting world class business process management tooling (BPM)
- Provide a mobile-friendly CRM software for field sales
- End-to-end Sales Automation from lead and opportunity management to invoicing and contracts management
- Fully embedded Marketing Automation functionalities, including website integration, email marketing, marketing campaigns and event management
- Powerful Customer Service functionalities for automated complaints and claims management processes
- Deep integration in the existing application landscape: ERP, BI, collaboration tools, document management and telephony
- A complex master data management process on a enterprise-wide scale
- Tailor-made dashboards & business intelligence with predictive analytics capabilities for lead scoring and sales forecasting
- Advances functionalities for mobility and remote working from any device and any location
- Highly process driven with approval workflows for operations such as request management, lead qualification, change management, order placing, etc …
Creatio’s outstanding User Experience and low code architecture assured a fast user adoption and a fast and agile project implementation.
“The Creatio unified CRM/BPM platform has brought our operations to the next level. The implementation by Evoqia was fast, pragmatic and highly efficient“
Rob van Agteren, Project Manager Vynova