VYNOVA - CRM, BPM, Creatio, Marketing Automation en Service Management

VYNOVA is a leading European PVC and chlor-alkali company with an annual turnover of more than 1 billion euros. The business has over 1,500 employees and production sites in five countries. Its products contribute greatly to the manufacturing of numerous high-quality industrial and consumer goods that help people improve their quality of life.

Case | Product

Product

Sales Creatio, Marketing Creatio, Service Creatio, Field Sales for Creatio

Case | Industry

Industry

Chemicals, Manufacturing

Case | Region

Region

EMEA

challenge

Prior to Creatio implementation, VYNOVA’s IT infrastructure consisted of various scattered solutions that couldn’t provide end-to-end visibility of the customer journey. The company realised they needed a top-class software able to support the seamless coexistence of different apps and align data among them. VYNOVA also was aiming for significant improvements in its business processes through large-scale automation.

VYNOVA required the system to do the following:

Create a unified digital ecosystem that consolidates diverse software solutions
Bring structure to unstructured sales and marketing-related data
Standardise various business processes across all business units
Help improve both cross-departmental and customer interactions with omni-channel solutions
Enable processes transparency at all stages of the customer lifecycle by adopting world class business process management tooling (BPM)
Provide a mobile-friendly CRM software for field sales

solution

End-to-end Sales Automation from lead and opportunity management to invoicing and contracts management
Fully embedded Marketing Automation functionalities, including website integration, email marketing, marketing campaigns and event management
Powerful Customer Service functionalities for automated complaints and claims management processes
Deep integration in the existing application landscape: ERP, BI, collaboration tools, document management and telephony
A complex master data management process on a enterprise-wide scale
Tailor-made dashboards & business intelligence with predictive analytics capabilities for lead scoring and sales forecasting
Advances functionalities for mobility and remote working from any device and any location
Highly process driven with approval workflows for operations such as request management, lead qualification, change management, order placing, etc …

Creatio’s outstanding User Experience and low code architecture assured a fast user adoption and a fast and agile project implementation.

“The Creatio unified CRM/BPM platform has brought our operations to the next level. The implementation by Evoqia was fast, pragmatic and highly efficient“

Rob van Agteren, Project Manager Vynova

outcome